Events in bars and clubs Essay Example for Free

Events in bars and clubs Essay Another source of competition is how an event may have to source out its resources through sponsorship; this means that the event will be marketed to potential sponsors that will believe that the event will create a significant leverage to the companys own marketing initiative. Hence, it is also important to stress to the potential sponsors the benefits of the event. This is discussed by Mack in which the author pointed out that (25):â€Å"[ ] sponsorship allows organizations to reach their target market with less clutter than other communications methods, exposes the product/service directly to the market, and provides an excellent mechanism for the organization to give back to the community by which it is supported. Event sponsorship, or sponsorship marketing, refers to supporting various types of event [..] Whether the type of sponsorship is financial, media, or in-kind support (Cicora 1991), the list of company benefits derived from it can range from publicity, to product sales, image enhancement, or even improved employee morale (Decker 1991). In addition to getting sponsors, companies that are about to hold an event should also take into consideration its capabilities (Silvers). These include the ability to handle the demands of the event and the ability to have the resources. It is also important to have the ability to know how to handle different events; for instance, a bar that may be holding a fundraising concert may be faced with different challenges if organising a battle-of-the-bands. As Silvers pointed, although the core processes of these two events are the same, it should be noted that one of the important elements in events management is the ability to handle the differences in the requirements of different events. All in all, the events management concept can be considered as an important marketing activity in which an establishment or company is able to communicate certain initiatives to the public (Soares). Hence, events serve as an attractor especially if the company utilises popular channels such as concerts, dance events and exhibits,among others; these venues fulfil the curiosity, the wants and needs of the people which is why events continue to be patronised throughout time. Many enterprises venture into the nightlife sector by means of establishing bars and clubs. As Chatterton and Hollands discussed, the demand for these establishments is that these have been a part of the urban landscape; there is always the market among the youth, specifically the young professionals, who are â€Å"in search for the latest cool, chic, fashionable bar or club† (3). Because of this, it can be said that there is business in this industry, especially with the continuous influence of the entertainment and leisure sector. The nightlife scene which comprises of establishments such as bars and clubs can be also said to contribute to the local tourism initiatives (Chatteron Holland). The success of any bar or club requires a significant understanding of the business especially in the aspect of strategy. Lawson provides many guidelines in the success of any club or bar including a good understanding on food service operations (which is a fundamental in any bar or club), the facilities, the design, the themes, and last but not the least, the business aspects. Lawson therefore emphasised the business framework of these bars and clubs which are heavy in the marketing practice; this is because this is a means for companies to get customers into the establishment. Bars and clubs, therefore, do not just have to excel in the food service operations but also in its ability to add value to its basic concept, and that is, to add event concepts to its entire operations. This is further attested by Smith in which the author mentioned that in order for bars and clubs to succeed, it needs to continuously come up with something interesting; hence, in addition to food and drinks and the regular dance floor or in-house performer, it is the specific events that make these bars and clubs special. This is therefore a part not only in the marketing aspect of the bar and club but also these events help the customers to identify what else they can do in the establishment, or at least, have something to look forward to (Smith, 75). Brown and Miron also mentioned the role of events in the success of any bar or nughtclub; these fall in the aspect of marketing and advertising. When an event takes place, the tendency is that the event is supposed to pull more people into the establishment. Hence, events help in the increase in sales and to make the club and bar more memorable to the consumers.

Labor Movements in Italy, Greece, and Turkey Essay examples -- Trade E

Labor Movements in Italy, Greece, and Turkey As a general rule of thumb, European trade movements have been stronger and more effective than those in the United States. Thus the major economic recession in the early 1980s, though experienced worldwide, hit especially hard in Europe, causing unprecedented damage to individual trade unions and labor movements in the postwar era. Governments felt the strain and responded by clamping down on efforts to increase wages and benefits. The European governments became obstinately rigid when approached by labor leaders, refusing to budge, determined that their deflationary policies would bring the countries out of the economic abyss. Starting n the 1980s, labor movements lost their vigor as they witnessed a sharp decline in their influence on governmental policy as the economic situation worsened. Unemployment increased and, with a declining ability to provide job security, membership in trade unions dropped. Over 4.5 million blue-collar jobs have permanently disappeared since1979 (Melcher 80) and unemployed trade union members rarely stay active.? Feeling the daunting shadow of unemployment and fearful of losing their own jobs, union members became more reluctant to strike, therefore lowering their prestige by giving the impression that they are unable to have any influence on the course of events.? One member pointed out why:? ?when times are worst, when the worker most needs the protection of his union, that is when he?s most anxious about his job, and therefore there is a danger of solidarity breaking down? (Apple 10).? This is exactly what has happened. As expected, the recovery from the recession has been painfully slow.? The push for the fusion of the continent... ... 2003.? . Singer, Daniel.? ?Euroland vs. Dollarland?. The Nation.? 25 May 1998:? 2-6.? Suro, Roberto.? ?Unions Strike to Protest Italy?s Deficit-Cutting Plan. New York Times 26 Nov. 1987:? 6.? Tanner, Henry.? ?Italian Communists Never Have a Nice Day. New York Times 8 Mar. 1981:? E3.? ?Turkey Decrees Laws Curbing Role of Unions. New York Times 7 May 1983:? 5.? ?10 Union Activists are Freed in Turkey. New York Times.? 21 July 1982:? 7.? Valenzuela, J. Samuel.? Labor Movements in Transitions to Democracy.? South Bend: Kellogg Institute:? 1989.? Venditto, Gus.? ?Trade Unionism Still Under Attack by Ankara. Editorial.? New York Times 24 Dec. 1982:? 24.? Werres, Thomas.? ?Workers of the EC Unite. World Press Review.? May 1993:? 40-41.? Labor Movements in Italy, Greece, and Turkey Essay examples -- Trade E Labor Movements in Italy, Greece, and Turkey As a general rule of thumb, European trade movements have been stronger and more effective than those in the United States. Thus the major economic recession in the early 1980s, though experienced worldwide, hit especially hard in Europe, causing unprecedented damage to individual trade unions and labor movements in the postwar era. Governments felt the strain and responded by clamping down on efforts to increase wages and benefits. The European governments became obstinately rigid when approached by labor leaders, refusing to budge, determined that their deflationary policies would bring the countries out of the economic abyss. Starting n the 1980s, labor movements lost their vigor as they witnessed a sharp decline in their influence on governmental policy as the economic situation worsened. Unemployment increased and, with a declining ability to provide job security, membership in trade unions dropped. Over 4.5 million blue-collar jobs have permanently disappeared since1979 (Melcher 80) and unemployed trade union members rarely stay active.? Feeling the daunting shadow of unemployment and fearful of losing their own jobs, union members became more reluctant to strike, therefore lowering their prestige by giving the impression that they are unable to have any influence on the course of events.? One member pointed out why:? ?when times are worst, when the worker most needs the protection of his union, that is when he?s most anxious about his job, and therefore there is a danger of solidarity breaking down? (Apple 10).? This is exactly what has happened. As expected, the recovery from the recession has been painfully slow.? The push for the fusion of the continent... ... 2003.? . Singer, Daniel.? ?Euroland vs. Dollarland?. The Nation.? 25 May 1998:? 2-6.? Suro, Roberto.? ?Unions Strike to Protest Italy?s Deficit-Cutting Plan. New York Times 26 Nov. 1987:? 6.? Tanner, Henry.? ?Italian Communists Never Have a Nice Day. New York Times 8 Mar. 1981:? E3.? ?Turkey Decrees Laws Curbing Role of Unions. New York Times 7 May 1983:? 5.? ?10 Union Activists are Freed in Turkey. New York Times.? 21 July 1982:? 7.? Valenzuela, J. Samuel.? Labor Movements in Transitions to Democracy.? South Bend: Kellogg Institute:? 1989.? Venditto, Gus.? ?Trade Unionism Still Under Attack by Ankara. Editorial.? New York Times 24 Dec. 1982:? 24.? Werres, Thomas.? ?Workers of the EC Unite. World Press Review.? May 1993:? 40-41.? Labor Movements in Italy, Greece, and Turkey Essay examples -- Trade E Labor Movements in Italy, Greece, and Turkey As a general rule of thumb, European trade movements have been stronger and more effective than those in the United States. Thus the major economic recession in the early 1980s, though experienced worldwide, hit especially hard in Europe, causing unprecedented damage to individual trade unions and labor movements in the postwar era. Governments felt the strain and responded by clamping down on efforts to increase wages and benefits. The European governments became obstinately rigid when approached by labor leaders, refusing to budge, determined that their deflationary policies would bring the countries out of the economic abyss. Starting n the 1980s, labor movements lost their vigor as they witnessed a sharp decline in their influence on governmental policy as the economic situation worsened. Unemployment increased and, with a declining ability to provide job security, membership in trade unions dropped. Over 4.5 million blue-collar jobs have permanently disappeared since1979 (Melcher 80) and unemployed trade union members rarely stay active.? Feeling the daunting shadow of unemployment and fearful of losing their own jobs, union members became more reluctant to strike, therefore lowering their prestige by giving the impression that they are unable to have any influence on the course of events.? One member pointed out why:? ?when times are worst, when the worker most needs the protection of his union, that is when he?s most anxious about his job, and therefore there is a danger of solidarity breaking down? (Apple 10).? This is exactly what has happened. As expected, the recovery from the recession has been painfully slow.? The push for the fusion of the continent... ... 2003.? . Singer, Daniel.? ?Euroland vs. Dollarland?. The Nation.? 25 May 1998:? 2-6.? Suro, Roberto.? ?Unions Strike to Protest Italy?s Deficit-Cutting Plan. New York Times 26 Nov. 1987:? 6.? Tanner, Henry.? ?Italian Communists Never Have a Nice Day. New York Times 8 Mar. 1981:? E3.? ?Turkey Decrees Laws Curbing Role of Unions. New York Times 7 May 1983:? 5.? ?10 Union Activists are Freed in Turkey. New York Times.? 21 July 1982:? 7.? Valenzuela, J. Samuel.? Labor Movements in Transitions to Democracy.? South Bend: Kellogg Institute:? 1989.? Venditto, Gus.? ?Trade Unionism Still Under Attack by Ankara. Editorial.? New York Times 24 Dec. 1982:? 24.? Werres, Thomas.? ?Workers of the EC Unite. World Press Review.? May 1993:? 40-41.?

The Age of Information Technology

Before computerization era becomes a mandatory for commerce, employees used to enter and maintain information in books then they had to look up the required information and perform any calculations and designs. Such critical tasks are definitely prone to human errors that any employee could perform any miscalculation. Given the importance of information processing in the commerce, it is not surprising that business of any types was among the earliest adopters of automated information processing technology.Historically, daily operation in commerce requires high accuracy and reliable process that only a small group of staff can handle such tasks. For this reason, the use of computers in commerce or trade in any industries has deliberately increased year by year since they are designed to handle sophisticated tasks like storing and retrieving large amounts of information and at making calculations and designs at highest accuracy. 1. 2 The Coming of Convergence Era In general, communicat ion refers to exchange of ideas between two people or more and it is slightly different from that of telecommunication.According to National Telecommunication and Information Administration in United States, telecommunication relates to any transmission, emission, or reception of signs, signals, writing, images and sounds or intelligence of any nature by wire, radio, optical or other electromagnetic systems. In fact, telecommunication supports the way people communicate and vice versa, especially in digital era. The coming of digital technology, known as the representation of two binary digits: ‘0’ and ‘1’, few decades ago has enabled us to convert any kind of information (voice, data, and video) into other forms.This advantage of digital age, in turn, enables us to experience the era where people can communicate in many forms: voice (through telephone, handy talky etc), data (short message services/SMS, facsimile etc), and video (video streaming, video con ference etc). This situation refers to the era people call as the convergence in digital technologies. The convergence of digital technologies including television, telephony, and computers has stimulated the reach of the innovations of the Internet that grew from inter-university computer networks in United States.Furthermore, the growing popularity in those multimedia services, in fact, has increased the demand for Internet bandwidth. However, there has been no convergence on either the economics or the future policy framework of the Internet. While emerging information and communication technologies have strengthened the Internet community, we lack of economic and policy issues that must exist to sustain the growth and expand the scope of the Internet. I. 3 Why A Company Need Broadband Access? I. 3. 1 Definition of BroadbandBy definition broadband is a high-speed transmission. This word is nowadays common in telecommunication and internet industry to describe Internet access via cable modems or DSL (Digital Subscriber Line), which provide faster connection than dial-up connection can do. Although, the terminology of broadband has been around for years, however, we will encounter different standard concerning the speed limit that the broadband provides. According to Answer. com, there are scholars that define broadband as connection with T1 (1. 5 Mbps) as the threshold.However, others might refer broadband as high-speed connection up to T3 (45 Mbps). For instances, after the turn of the century, South Korea refers broadband Internet as DSL connection that provides up to 50 Mbps while they call 1. 5 Mbps service as light â€Å"connection† although other countries might consider the 1. 5 Mbps connection as broadband access. In short, we might provide analogy for broadband vs. dial up connection likes a brand new sports car and a horse drawn carriage implying the distant difference between the two connections in terms of speed.I. 3. 2 Benefits of Having Broadband Access Although the term of broadband has been widely used in telecommunication and computer industry, we might entice to find out what the real benefits of using broadband connection for both individuals and corporations. In an article titled â€Å"why do I need broadband? †, there is at least five obvious benefits for both individuals or corporations in relation to the use of broadband. They are as following: ? Broadband refers to â€Å"always on† connection.Unlike dial up connection services that demand users to wait some time to get their costly modem connected into Internet, broadband provide more comfortable services since they should not wait for connections or invest in costly multiple modems ? Since broadband is an â€Å"always connected† services, the charging method for subscribers of broadband access is fixed price per month. This situation benefits both users and service providers since they are able to budget their expense every month ? B roadband connection is also relatively easy and simple to install (depending on how many PCs require broadband access)? Broadband connection has no relation with the use of telephone lines so that individuals or corporations can employ the lines more effectively for other purpose ? At minimum, broadband connection provides users 40 times faster than dial-up. In addition, subscribers can choose the broadband option best suited to their business I. 3. 3 Broadband, What for Once an individual or corporation has broadband access, they might question what the high-speed connection for if they do not have specific need for such high-speed connection.Therefore, as broadband connection likes DSL is only a medium or a pipe, we should first consider what kind of information that they can deliver through the pipe. A good example of the use of broadband access is the Marriott, a famous hotel chain. They employ broadband connections for the benefits of communications between hotels within the ch ain and for the customers as well. Their objective in relation to broadband access is to meet the inflexible demands of today’s meetings and business travel. Depending upon customers’ needs, they offer high-speed Internet connections, superb sound and lighting systems, LCD projectors, and printers.Moreover, Marriott provide an extraordinary level of connectivity and productivity with their high-speed wired Internet access. Perfect for real-time, interactive training sessions, rearrangement event schedules, and carry outing safe chat sessions, high-speed Internet gets 50 times faster than dial-up modem services (â€Å"Onsite Services†). In this manner, we can view what the Marriot do is match the customers needs. This is true since for some people, wireless LAN (Local Area Network) or WLAN connection will make business travel more productive.It possible to gaining the flexibility and freedom to work and play on the go with excellent mobile performance and wireles s LAN ability with the new Intel ® Centrinoâ„ ¢ mobile technology Mutual with limitless mobile positions, a Satellite Video Conference can present us: ? Capability to communicate in real time – without audio or video delay ? Infinite location flexibility ? Protected data broadcast through encryption services ? Television-quality production and distribution ? The alternative to distribute live or prerecorded programming? Two-way communication when grouped with audio conferencing services (â€Å"Onsite Services†) II. J. MILOPOYLOS LTD In this section, we will provide the use of Broadband for the benefits of a Greece company named J. MILOPOYLOS LTD. Things to be discussed including consideration in implementing broadband and mobile network within the company’s network and its strategy to employ the broadband into full potential. II. 1 Background of the Company J. MILOPOYLOS LTD was founded in 1984. The company is the exclusive or sole representative and import er of the Swiss ice creams named Movenpick.Nowadays, Movenpick are in the category of premium ice cream, they are prepared from materials of high quality and are addressed in all the consumers primarily of high incomes. The distribution includes the market catering (packing of 5 liters) in selectively hotels, restaurants and cruiser ship and the retail market in certain supermarkets. Movenpick range includes also the homonym coffee that is imported and distributed in the same channels as the ice cream. II. 2 Consideration of Implementing Broadband for J. MILOPOYLOS LTDIt is quite to tempting to associate â€Å"right technologies† with sophisticated new machines, robots, or any interactive holographic assistants. It turns out that the right technologies for small business might be merely a desktop computer or simply a digital voice recorder, depending on the type of business we compete. Lisa Kanarek (2004), the founder of HomeOfficeLife. com and the author of some books on hom e office business, offers six ways for home or small business in deploying appropriate technologies that will increase productivity effectively and efficiently as follows:In this situation, therefore, technology will help J. MILOPOYLOS LTD to save time while increase the company’s efficiency. More importantly, once J. MILOPOYLOS LTD finds out the benefits of broadband for the company’s business, they should define what things can be customized by broadband connection for their needs. Therefore, they should learn how to benefit the broadband connection and take time to use it. Equipping office of J. MILOPOYLOS LTD with the right technology will help the company to increase their productivity.However, the technology in like broadband connection, PC, printer, fax, or any other electronic equipment, is only tools. The person using them determines whether the tools effectively and efficiently help completing tasks or just become expensive and cute decoration on our workstat ions. Furthermore, users are responsible for maintaining their data and desktop computers while IT department, if any, are responsible to provide and create any supporting applications that helps users completing tasks efficiently and effectively.Under such circumstances, the most important consideration of subscribing broadband connection for J. MILOPOYLOS LTD is to ensure that the company knows what the technology can benefit them, define and create value added services based on the broadband connection, and make sure that all employees know how to operate them. II. 3 Broadband Strategy for J. MILOPOYLOS LTD The advancement in communications and internet technologies has spawn a new model of the world’s economy, borderless economy. The terminology refers to the existence of cross-nations or even cross-continents trade, commerce, and other economics process.In internet era, companies need to remember that the Web is inherently global – when a company launches a Web si te, it is accessible by a worldwide audience. Jennifer Lawton from the Kauffman Center for Entrepreneurial Leadership, reminds that Once we look at an e-commerce solution, we will need to consider the flow of information from our Web site into back-office operations. For instances, what we want when a customer pushes a button on our website whether it bring the customer into a client database, send shipping instructions to a warehouse, or charge a credit card.Therefore, Lawton suggests that E-commerce is just a part of how we run business. The success of your online business lies on how attractive our products are. Under such circumstances, we suggest that J. MILOPOYLOS LTD create an attractive website in order to increase the sales volume from the increasing use of the distribution channels including the market catering (packing of 5 liters) in selectively hotels, restaurants and cruiser ship and the retail market in certain supermarkets.The web site also benefits the company since prospective buyers can find useful information regarding the company’s products ranging from the imported homonym coffee to ice cream from the company’s website. The condition suggests that J. MILOPOYLOS LTD should have sustainable Supply Chain Management in order to reduce inventory, referring to assumption that products are available when needed. Therefore, it will improve the time-to-market of products, reduce costs, and allow all parties in the supply chain to manage current resources and plan for future needs.In typical Japanese manufacturing, the idea of having the time-to-market of products is done through Just in Time (JIT) system. In addition, to obtain successful SCM, O’Brien and Springman (2004) suggests that companies should balance supply and demand since focusing entirely on the supply side may result in unnecessary capital expenditures, inventory investments or suboptimal solutions. Therefore, to best optimize the total supply chain, supply chain managers must have a detailed understanding of customer demand and then to manage this demand patterns of their customers.Above all, to provide reliable internet access for prospective buyers in looking at information of the company’s product and to sustain a large quantity of supply chain, therefore J. MILOPOYLOS LTD should subscribe broadband connection in order to prevent error in connection. Above figure is typical broadband connection for J. MILOPOYLOS LTD with connection speed up to 45 Mbps. The fast connection is important for the company in order to provide their customers with comfortable connection like being in a highway so that any transactions.In the picture, we use fiber optics as transmission medium since it provides greater reliability than coaxial or satellite. In the server, the company might place several pages of websites that are related to the company’s business like a page for conducting online transaction, pages for showing pictures of the comp any’s product, and a home page that navigating customers to browse over the websites’ contents. Bibliography Arnold, David. 2004, ‘Strategies for Entering and Developing International Markets’, InformIT, [Online] Retrieved June 2, 2005, Available at http://www. informit. com/search‘Broadband’, [Online] Retrieved June 1, 2005, Available at http://www. answers. com/topic/broadband Greguras, Fred M. ‘How is Electronic Commerce Changing Global Business? ’ [Online] Retrieved June 1, 2005, Available at http://www. fenwick. com/docstore/publications/corporate/Changing_Global_Business. pdf. Kanarek, Lisa. ‘Make the Most of Technology in Your Small Business’, SCORE. [Online] Retrieved June 2, 2005, Available at http://www. score. org/om_8. html Lawton, Jennifer. ‘E-commerce: Is It Right for my Small Business? ’ SCORE. [Online] Retrieved June 1, 2005, Available at http://www. score. org/eb_10. html McKnight, Lee W. and Joseph P.Bailey. 1995, ‘An Introduction to Internet Economics’, University of Michigan Press. [Online] Retrieved June 2, 2005, Available at http://www. press. umich. edu/jep/works/McKniIntro. html O’Brien, Kevin and Brian Springman. 2004, ‘Optimizing Supply Chains, Understanding Demands’, CRM Buyer. [Online] Retrieved June 1, 2005, Available at ‘Onsite Services’, 2005, [Online] Retrieved June 2, 2005, Available at http://marriott. com/meeting/meetings/onsiteServices. mi? WT_Ref=mi_left ‘Why do I need broadband? ’ Retrieved June 2, 2005, Available at http://www. startups. co. uk/YUAsx-poP66y3A. html

A Day At Home - Original Writing - 1026 Words

It had been a fairly, nice day, and work wasn’t to bad. My boss wasn’t on my tail for not getting him a paper on time. It was supper time when I got home. The food was already set out and the kids at the table when I walked in the door. Jane, 9 years old, had a book in her hand like normal. Billy, 4 years old, sat there picking at his scab. My husband came in with the last plate. Jason had been out of a job for 9 months now, so he was the stay at home mom for a little while. I set my bag down on our wooden table right beside the door. I walked over to the table said hi down and went to finish helping my husband. When we were finished, I sat down to look all of my wonderful family in the eye and see that today was a good day. When supper†¦show more content†¦Then I got down on my knees to check for monsters. What I didn’t expect was to see a pair of glowing eyes staring back at me. I went ghostly white. This creature barely whispered, â€Å"Mommy, there is someone in my bed.† I panicked, I didn’t know what this thing was. It just was under there not moving at all. It was afraid I was going to do something to it. A million thoughts went through my head. I decided to call for Jason. He hurried into the room wondering what was going on. â€Å"Yes, honey?† â€Å"I want to show you this paint chip on the bed frame.† I knew he would rush over because we came up with a password to warn each other of something important without alarming the children. He bent down next to me. I pointed at the things under the bed. He almost grasped before he caught herself. He panicked and looked at me. I couldn’t tell from the lighting of the room but I knew he was going to call the police. He dialed the phone, â€Å"Excuse me, but there is something under my sons bed. More like another one of him. Please come to my house. I am not joking, this is something we don’t know how to deal with.† â€Å"Yes. We will be there shortly, if you could just stay calm and don’t alarm the children. We will be coming with the sirens off and looking out for your house. Can I please have your address ?†